It talks about the last gasp attempt to re-invent pinball at Williams...how it both succeeded and failed, and why Williams is no longer in the pinball business. - Thanks. If money were not an object with me today, I may be interested in getting a set.
However, I can say that Ive seen plenty of people come out and put forth absolute drivel
on similar events... such as the Video game crash. Not many people are going to admit to
the real reasons... and many dont know the real reasons and are merely shooting out
opinions.
Stern has cut a lot of costs for two reasons:
1. a lot of their sales are now to the home market, which don't buy super-expensive pins.
- I know many collectors personally. Ive been to their parties in which they have
entire basements of top quality pins that they have paid mints of money for.
I realize that most Home players will not spring much more than the current price for a New pin.
However, these home users are willing to spend good money for a great playing Used
pin.
If a pin lasts longer, and stays in better shape, then even the used pins which ops may
choose to sell off, will still sell at great prices. Also, a greatly designed pin is eternally great.
Buying a "New" pin and New videos were once unthinkable... (to the avg. home user)
2. a lot of their sales are to the operator market, which don't buy super-expensive pins.
I agree that reliability is key for on-site operation, but Stern can't increase the cost-per-machine just to make a bullet-proof pin. They're not competing with other pinball companies - they're competing with video game machines like Golden Tee, which cost $1000 less than Stern's pins, have maybe two or three moving parts, and rake in hundreds without requiring any sort of weekly maintenance. - A lot of Opinion in there.
When you go to buy a new car... Do you get the extra 'Protection plan" ? Even if you dont,
Id bet that most do.
Why? Because they know that even though the car is nearly out of budget... they want
to make sure it lasts no matter what. They want reliability. They NEED it... and they pay for it.
An OP also needs it. Its merely a question of Sales tactics to convince them of it. A non working
pin can cost an op over hundreds of dollars a week, and possibly turn people off to a game
forever... thus costing them even more in the long run.
An Op will be willing to pay a bit more for lasting quality.
Golden Tee isnt that much of a competition. There is only one other thing, and that is those
cheezy bartops. Ive never payed to play any Golf game. I can tell you that there are tons of
people who feel the same way. Which is why there are still many Ops who have pins and other
vids on location.
Golden Tee is a cheap investment I believe... but that does not mean its a great earner.
A Pin player may play 3+ games in a row. How many people play Golf 3 times in a row?
How many are excited to go back and play again?
Making a cheap cheezy pin isnt going to make Ops like them any more. The problems still
are there. And now with gas prices as high as they are - and climbing... driving to fix machines
often is only going to make things worse.
Give an Op a machine that is solid as a tank, and draws great interest with high replay
value... then they will want to buy more pins.
And yes, availability is the major problem - name one place where kids can play pinball. You can still play pinball in the occasional bar, but I haven't seen a mall arcade in years and the only pin I've seen where a kid can play it is one lonely Simpsons in the local Chuck E Cheese. - I dont think kids were ever the biggest spenders on pins. Usually the teens and adults put the most
into pins.
The reason for Pins failing is similar to videos failing.
If innovation wasnt lost, risks were not token, then we might still have arcades today.
Instead, they dumbed down games... made them too easy and pointless. Sucked the fun
and replay vaule out. Used cheezy gimmicks, and remade the same crap over and over again.
Without a new generation of players, Pinball is dead. Heck, all of my kid's friends who come over to play in our basement have never seen a pinball machine, and can't even figure out how to start the game, let alone do a flipper pass. Just like the jukebox generation is dying out, the pinball generation's time is coming. There's a reason there's only one pinball manufacturer left...and I can't say I'm optimistic that they'll be around in 10 years.
- All the more reason to understand the real reason pinball died, and whats best to fix it so that
it can be fully revived. Doing the same crap over again isnt going to cut it. The only reason its working
now, is because there is no competition... and that wont work for too much longer IMOP.
And BTW - Do you really think making Pins with themes like WOF or Ripleys is going to sway a young
audience into pins?

If I was hired to work for a pinball company, and the boss said I was to design a layout for
Ripleys... I would have laughed and walked out on the spot. What future can a company have
that makes that bad of decisions?
As for Williams "solution" , Pinball2000, .... it was poor. The concept was interesting, yet, the
problem was that the monitor took away from the ball flow of the game. Very boring and limited
layouts. The cost to make the video for them was also too much to add to that too.
If they had LCD tech, and or made the CRT into the backbox... it might have had a chance. Still,
the main failure was not the game itself.. but instead the mechanical/electrical failures. There are
EM pins that have almost no features at all, and are fun as heck to play.
If anyone is bright enough and brave enough to understand and admit it, and has the
drive to make an impact... then just maybe Pinball will live on. Otherwise... Id say Pinball wont
last much longer.