Okay . . . yeah, that makes a lot more sense (about focusing on the monster and not worrying about the alter-ego. I completely disagree with you, but I can see exactly what you're saying. In fact, I agree with you in theory. I just think that Edward Norton is great. I also have never read Hulk comic books. And while I LOVED the old Incredible Hulk TV show, I was born in 1978, and I haven't seen the show since it went off the air, so I really have no frame of reference. I only vaguely remember little snippets of the TV show. So since I don't really know what Hulk should be, and I think Ed Norton is a great actor, and Ang Lee's film was a garbage can filled with poop, I've got no reason to be anything but happy about this new movie (well . . . except that the director has never made a good movie before, which is actually quite worrisome).
As an aside, if you want to make yourself feel better about Edward Norton, check out a few of his films. He's really great:
The Score
Primal Fear (the movie is fine, but Norton's performance is excellent)
Fight Club
American History X
The People vs. Larry Flynt