The most telling indicator of the early uses of the device are in the surface home page under partners. They've got Harrah's Casinos, and IGN, who manufacture Networked Casino Games. One place where I could see the surface not being a huge cost liability is in a casino bar setting, where instead of a row of video poker machines set into the bar, you have surface-based gaming applications, that would allow a larger and more dynamic selection of games than is usually offered in that particular location. Additionally, they could deploy the tables to replace the traditional cocktail tables, which never have games installed at them, thus increasing potential gaming revenues in the bar areas of the casinos. One place where they truly love to install Gee Whiz tech is Vegas, and the surface technology is probably going to get some of its earliest and widest public exposure there as a result of these partnerships.