atom tag | gotomobile

[shorthair]

atom tag | gotomobile
(((Well, so much for those cornball speckled 2-D codes -- just get the phone system to "recognize" real images. This could get hairy, folks.)))

Link: next generation 2D code - atom tag | gotomobile.

"What are your thoughts on 2D codes in general? Traditional 2D readers decode the information right on the handsets. The minute you want to have ecommerce solutions tied to 2D code readers you have to route through a central server to connect to the ecommerce. A server-based content management system. QR code and Data Matrix (the two open standards). There are a few proprietary 2D codes out there, but they are not as popular.

In Europe Data Matrix is popular for some reason. Shotcode and Mcode are examples of proprietary technology. When you use Shotcode, you get a reference ID (like 2652) the Shotcode server links you to the content. For these companies, the model is not around the 2D reader itself, but it is important that the whole experience needs to be centralized for an effective experience. The end user may or may not know they are being re-routed.

We're moving forward with the next generation of 2D codes -- which will be image based, using pictures, icons or graphics inside of a little square. One of the ideas is that it is not only machine readable but human readable. With QR codes, it is ONLY machine readable. With these images, they are human identifiable and you can identify them from the images themselves. This opens up many possibilities. This is going to be a user generated product....

We would like to eventually bring augmented reality to the mainstream audience. To bring digital reality to the mobile web from real life every day objects. The cereal box can be a gateway to your cereal provider. Anything you have contact with the cereal maker. ATOM TAG is user driven. This potentially can intersect with social networks. You can have kids create their own tags and send them around for viral marketing.<<<<


It's significant to note people like Greg Bear - in his book EON, which came out in '85!...let alone William Gibson's NEUROMANCER, '84!! - prempted this conceptualism, at least grossly.

[Hoopz]

Lisa Lisa and Cult Jam w/ Full Force