I'm just not used to that much effort to tune. Often, the brightness will be turned up too high for my taste, but the color's alright. I had gone through quite a bit of the OSD options, but went back through it a couple more times, yesterday and today, and finally with the expert settings (RGB), I got it to look very close to normal - which strangely are RED 100, GREEN 53, BLUE 45. (On top of that, the CONTRAST is 100, and the BRIGHTNESS is only 11.) Incidentally, these have like a sun picture next to them. There's also another set of RGB that has like a half-moon picture next to them. I don't know what those do.
I think the monitor was in an office setting before I got it, so some of the color control may be a little shot I was thinking, and wondered if anything I said might tell somebody here something in particular, because I can still return it/have it repaired by the seller. I'll try that OSD-power-up, too. Thanks.