I already posted this in the other thread, but this thread probably gets mroe exposure, so....
I thought it was pretty lame until I read this:
Wedbush Morgan Securities' Michael Pachter was more mixed in his assessment. "My initial reaction, of course, is that the name is dumb," he bluntly stated. "However, upon reflection, I thought that the name Game Boy was dumb, REALLY thought that the name Xbox was dumb, and can't even recall my reaction to PlayStation. Let's face it, devices with cool names like Dreamcast and Gizmondo fail, and the lame names seem to do well."
He has a point. I remember the first time I heard Xbox I was like, "WHAT THE ---auto-censored---?" And I'd add to that list of success stories with really really lame names: iPod, Operation Enduring Freedom, caulk (pronounced "Kok"). Wii will not sound stupid if it's successful. It'll just sound normal, like coke or pepsi or honda or kawasaki or WiFi or any other household name. Seriously, Playstation sounds like a Fisher-Price infant toy. Except it doesn't, cos it's a household name now.