No you can't. Using MAME in an arcade is HIGHLY illegal. We don't support it in any fassion. Since it was your friend you probably wont turn him in. But you might want to find who sold it to him... And contact the authorities.
We only deal with home units here. Where making money is never part of the equation. Making money on someone elses time / effort is really kinda crappy. (the original authors, the publishers of the games, the emulation authors, the frontend authors all feel this way)
BTW, is it an ULTRICADE? If so this ignore all above... but the answer is still no. Its a licensing issue. You have to contact them and see if they have updates directory. But this is the only known legal way to use emulation in an arcade machine (that I know anyway).
You can get legal roms for home use only at starroms.