If you saw these guys on TV talking about it, this isn't a new practice, so we really don't know how long or how far it reaches. And what about huge companies buying off newspaper reports? To me that's just as chilling.
Personally, I think cable "news" has led to the downfall of journalism in this country. Once they added extra fervor to the ratings game and coupled that w/ "edu-tainment" quality reporting...this is what you get, a complete and utter lack of integrity throughout.
I don't want Democratic pundits shilling for their man by presenting slanted news stories any more than I want Republican pundits cramming bought-n-paid-for stories down my throat. I want facts, and I want it without singing and dancing. If I want to surround myself with ideological punditry I visit my favorite self-proclaimed lefty blogs, were I *know* I'm getting editorialized commentary.
I wish we had liability laws like the U.K., because from what I understand, journalists there are held to a much higher standard on the stories they report. These latest revelations of payola would have brought down administrations of the past, why aren't they even feeling any heat yet? If I were a republican, let alone a conservative republican (since tax-dollars are involved), I'd be furious over these allegations. Does the constituency on the right demand accountability for things like this? Fredster, have you written to people about this?

I wrote CBS and admonished them re: "Rathergate"...and I'm an evil Libuuuruuul.
mrC