The bezels are rarer than the buttons.
Each button or bezel, separately usually sell for $10-$15 each, so $46 for 2 complete ones actually is a farily good deal to the current bidder.
No, I'd not spend that much myself, but I need to reconsider my hoarding of 8 of these buttons/bezels in my parts drawer... looks like I could bring in $200 for them pretty easily. I'm not likely to refurbish any atari game, and could easily go with the Radio Shack $2 ones or Midway $4 silver ones without lights for my applications.