It usually takes several turns of the width coil before you notice anything. Typically the range of the width coil narrows or widens the picture about 3/8" on each side. If you need more range then you have now, you'll need to change to a different value of the width capacitor. Bob Roberts now has a "width cap" kit with the different values you need to change the width range.
To narrow the picture, turn the width coil (a.k.a. "Horiz. Size") clockwise. If the coil is real hard to turn, use the heat from a hair dryer to soften the wax/glue inside it.