I was impressed with the Cubify product, until I saw the price tag for consumables. $50 for a spool of ABS is nuts, if the yield ends up being a handful of smallish plastic parts per. Looks like they may be going for the "give away the razor and make money on the blades" marketing approach, and at $1300, it's still a hefty entry cost. The upside is that it looks like it will accept a standard STL file, and if they become popular, it won't take too long for someone to figure out how to refill the cartridges.
But it will be a boon for companies doing in-house prototyping. I may actually pick one up when they become available, just for that sort of thing.
*edit*
Same machine without it's clothes on? If the spools carry that much material, it might not be as bad as first thought, but the cased in ones seem a lot narrower, so....