Open the .ini with Notepad change appropriate ZERO to ONE, etc.
Basically it runs that particular option on or off.
So say "ror" would be to "Rotate Right", zero is OFF, one is ON.
(can think of it as (1) YES or (0) NO too if it helps any)
Be sure to SAVE or the effect won't happen.
I tend to open the .ini and just leave it open while fartin' around with changes, make some changes, hit save, open MAME and see what it does, if it's not what I want just close MAME, your .ini is still sitting there, make changes, hit save, try again.
Make sense ?