Well after months of scattered work and a hectic schedule, I'm finally creating a coherent thread for the art direction of my cab..
My concept for the artwork revolves around the idea that the cabinet will look like it's own game, but the name has to be able to be abstractly used to mean "collection" in some way, shape, or form. This way when first looked at it seems like it's own entity, and then as one understands that it's a collection the name still makes sense. The logo and artwork should be strong enough to hold it's own without making the use of Mame, console emulators, or a PC apparent (that is unless you check the fine print, which there will be).
I want the logo and artwork to invoke the styles of both newer and older arcade games. In the older sense I want the epic and grandiose nature of the logo, with a skilled use of art to portray personality and grab the consumer. In the newer sense I want to give off a slick and modern feel that shows not only experience but evolution of concept, using sharper imagery and more colors than the older machines artwork had available.
I noticed in alot of marquees and arcade logos in general that primary colors (blue, red, and yellow) are mostly used. Now beyond the early obvious reasons of limited pallete, even in newer games I see alot of very strong primaries... so I based my initial colorset along those lines..
LOGO DESIGN:
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Here's an chronological look at the logo design thus far:
From the beginning to the current you can see the concept maturing... this is from me basically studying more and more source material (otherwise known as browsing and staring at more marquees)
This is the current logo design so far. I would definitely like input and comments about where it's going and what your opinion is on where it should be headed. As I said before, the color has a heavy base on primaries, but if you feel that the logo would be better suited in a different scheme, or you have a conceptual idea, feel free to throw it out there as I would love to know what you guys think..