From where I see it BK is holding strong by not caving in while the other restaurants are chicken.
See here's the whole deal on this "healthier choices" trend.... they were forced into it. See this guy from my home state made a documentary called "Super-Size Me!" documenting the detrimental health effects of Mc-Donalds. The flick caught on to the point that the federal health board started looking into it and McD's in particular got a TON of bad press. Since McD's knew that the feds would make em anyway they decided to come out with a lien of healthy choices. Their competitors played copycat and quickly followed suit. Also the restaurants cut back on portions as well.
The thing is most of these "healthy choices" are cheaper for the places to make and yet we still pay the same price as if we were getting the standard combo. Also while the portion sizes of the food have went down, the price has not. So yeah they are great humanitarians by charging us 6 bucks for a super-sized meal that is actually the size of what used to be a large.
Also the argument is irrelevant in the particular case of McDonald's as all of their food, even the healthy choices are virtually inedible. There isn't a real product on the entire menu. Most are conglomerated pastes made of the waste material of the real cuts of beef or chicken. Also they are very bad about putting unhealthy artificial flavoring in their foods. The fries aren't even real potatoes! They have some potato in em, but that is about it. Their healthy choices aren't healthy either. They have less fat, but they also have the artificial flavoring and preservatives in them, making them too unhealthy to compensate for any nutritional value they might have.
And on a personal note, McDonald's food is inedible, you guys (and by you guys I mean a large population of the world) must be addicted because nearly every item they have takes like crap. I used to eat McD's a LOT when I was a kid but by the time I was 8 I got over it and never ate there again, aside from occasionally forcing myself when someone else with wants to eat there. You only realize how utterly awful their food is when you stop eating it for a while and then try to eat it again.
And don't misunderstand, I eat a LOT of fast food, but the difference between McD's and virtually any of the other joints is the difference between a prime rib steak and steak-flavored dog food.
Getting back on topic......
Wendy's has healthier food because they don't do all of that. It's more fattening but that doesn't make it unhealthy. Also they are very sparring on the artificial flavors and preservatives. I think they use a little on the chicken sandwiches, but that's it. Although since Dave Thomas died, the menu has really went down hill, mostly due to the fact that the menu actually changes now. See Dave learned from the best (Mr. Sanders) and he knew that if you keep the menu simple then you can buy in bulk, which allows you to make a higher quality product for a cheaper price and you can strictly control the preparation and cooking process, thus making every meal taste good and consistant. He'd literally be rolling over in his grave if he knew of these 30 some odd menu additions over the past few years.
Now we get to Burger king.... they use the highest quality of meat, use all natural chicken, and fries cooked in peanut oil. Also they are the only company that didn't make their portions smaller, meaning you actually get 6 bucks worth of food. They have healthy choices too, but they have had them for a long time, and unlike the others they aren't trying to get good p.r. by blabbing about it in all their commercials.
Don't confuse fattening foods as being unhealthy. Unhealthy foods are unhealthy, fattening foods are fine, you just shouldn't eat a lot of them (duh!). This recent trend of making sure everything is low fat and this trans-fat b.s. is media propaganda. The danger in today's food isn't how fat it is, it's how fake it is. The fake-ness also makes the food taste unnaturally good, which means we eat more, which means we get fatter than we normally would. And of course the chemicals are very bad for your health causing side-effects too numerious to mention, the primary ones being liver and kidney problems.
With that being said, the reason you and your kid are fat aren't because the fast food industry is evil and intentionally want to hurt you (they probably are but regardless), it is because you don't have enough self-control to keep from eating at these places constantly.
Finally I'd like to add that apple squares and salads for lunch are for girls. I'm not a rabbit or else I wouldn't have these nice canines up front. We are omnivores people, we eat everything... just don't go crazy.