man, I just played one of these that was on display at Target.
HORRIBLE.  people who don't know a thing about arcade games or controls will have to know that this is horrible.  
the sticks are tight, clicky 4-ways.  I played Timber and it doesn't even use the 2nd stick for chopping the tree down, you gotta use a button.  
the screen is tiny and most the inside is pictures of which buttons to use for each game.  
If you leaned on it too hard or spilled a drink on it the entire game is toast.  It has the look and feel of glossy cardboard.