Not knowing what you're making a logo of, here's some basic advice:
In graphic design classes I learned you can go cliched and make it work, but it's much harder. My pet peeve is just a Marquee that says "ARCADE". If you're going with a name/theme look through old marquees. I prefer something simple to look more 80s looking.
If you're adding art, keep the type simple. If not, make
the logo a more embellished font, but still try to find something that's easy to read (no old English or something like that). If you have some art-making experience, you can do the embellishing yourself and add drop shadows, outlines, highlights, etc. While this one may be over the top for some things, here's a font that shows what I mean by embelishment:
http://www.fontriver.com/font/chrome/Also if You're doing just type, you can add simple shapes (stripes, grids, parallel or concentric shapes to dress it up.)
The usual response from non-arcade people when they see my MAME marquee is "I think I remember that game" Makes me chuckle everytime.
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