Ok....that helped. Its up and runnin' now. Any tips for V games that come up thin looking (dimension wise)? Pacman was the first game I pulled up to check for differences in appearance/detail and it looks better than my previous soft15 setup, but looks a bit "smashed in" from the sides.
Well that's probably because you got used to the other proportions. The ArcadeVGA and Soft-15Khz use 352x288 modes for vertical games but that doesn't actually provide 3:4 aspect ratio on a 4:3 monitor, it's slightly wider, but somehow we've got used to it.
Anyway you can specify different ratios for vertical games by means of the monitor_aspect option. You need to use the same value in vmmaker.ini and mame.ini. Basically it works like this:
4:3 -> default, what you have now
3:3 -> square, vertical games will look as tall as wide
3:4 -> full screen, vertical games will stretch to cover the screen
Now the nice thing is find an intermediate point between 3:3 and 4:3, like 7:6.