I will try not to be Kobe. Thats a good one.
I used to map the contols but had the problem that somehow something happened that player 2 or 4 would enter the game, even though the start to them wasnt mapped to a button on the panel. Annoying to say the least.
There are alot of options in that menu though. You can raise the volume (machine stock is way to quiet!), or switch it to free play, big head mode, reset scores, see stats of everything from money in the machine to teams picked and amount of quarters played compared to each other. They also have Turny mode but I havent checked it out yet.