An svideo signal is just the 2 parts of a composite signal that are seperate, so there are passive combiners that just join the signals together. Passive combining like this makes a bad out of spec signal since the svideo standard is very loose about the signal level of the colour signal, so it ends up too strong after one of these combiners normally.
The other way is when you use a cable adapter that comes with a video card, they just use one pin of the svid socket and the card itself outputs a properly balanced composite signal, with filtering to minimise the number of artifacts you see.
http://en.wikipedia.org/wiki/Dot_crawl shows what you will get with composite video in any case, its just worse IME with the passive cables.
If you go into your video card control panel where you choose your TV output types etc you should be able to choose between svideo and composite, try the other option and see if it improves at all. There will also be flicker redution, turn that down to improve the image quality at the expense of some flicker.
soft 15kHz will do nothing to the TV out since it is generated by a chip that has all the right timings in it already, and its what scales the VGA signal down to the low resolution of TV and applies the flicker filer and limited colour range that ntsc or pal analog tv support.
Windows will always look crap at low resolutions on a crappy display device.. Some tvs will do a better job then others but really trying to use composite video for anything other then low res mame games is futile.