To be honest, that is exactly the crowd to sell to. One of the biggest BB demographics - People who don't care what price they pay for the newest toys and those that can be easily buffaloed into buying the most expensive things. Just slap on a sign that says:
Features: Hi-Definition motion sensing 3D playfield, digital ambiophonic sound and multidirectional ergonomic command system. Lights that flash. A Ramp.
Was $15,950.00, our low price: $5,999.99. Our low price gurantee will price match the offer of any other local retail store. We challenge you to shop around.