This thread's life has done nothing short than amaze me.
If he had walked up to the counter, and asked if he could buy that game at the price listed, and they told him no, he probably wouldn't have bought it. Or maybe he would have, but doubt it. Regardless, it was up to BB to either honor it or not. If they had not, the worst that would have happened was dre-w MAY not shop there ever again. But again, I doubt that. Apparently he likes a good deal. I also seriously doubt he would have made a big stink about them not honoring it, nor filed any lawsuits over something so insignificant and petty.
At no point in his post did he say he DEMANDED that they honor it. At no point did he threaten lawsuits or anything. He simply asked if it was correct. Then with a response to the manager after he came that is was labeled that way, the manager APPROVED it. No parties made a stink about it. For all we know, it could've been a one-day sale thing or something. How is dre-w supposed to know?
I guarantee you all if dre-w had said he would pay the (probable) full price of $49.99 for it, the manager would've politely declined, saying that he only need pay what was on the sticker. Would you still fault him for it?