Pfizer is most likely pushing one of its newer medications "Chantix".
Maybe they figured if the old Joe Camel ads found in arcades (back in the day) helped get those kids who are now grown up to start smoking perhaps the same logic will draw that audience in for a $125 monthly prescription.
BTW Chantix works, if you smoke you should go to a doctor for a prescription of it.
Its a lot of fun to take, seriously. I was sleep walking, having CRAZY dreams.....some lucid (ever want to be "IN" Star Wars or Lord of the Rings?) & best of all it really will MAKE you quit smoking.
The stuff blocks receptors in your brain...........meaning it takes little to no willpower.