Well, as far as I can tell, it's the same voltage. It's just that one coil has a LOT less resistance than the other one.
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With the bam coil, it's thick wire, and less turns, which gives the current lots of room to flow through, so you get a bigger kick from the flipper. The smaller coil uses a thinner wire, with lots more windings (the wire itself is much longer) and that gives it a higher resistance. Higher resistance gives you much less kick, so it's just used to hold the flipper up.
Here's the analogy that my old physics prof used... it's not perfect, but it gets the picture across. Say you've got a tank of water lifted off the ground, and two pipes coming from it. 50 volts is how high the water is lifted, so that's your water pressure. One of the pipes is the low-resistance coil. The pipe is 10 feet long, and a foot wide. When you crack the valve, you get a LOT of water flowing, really fast. Fwoosh!
The second pipe is the hold it coil, and has a high resistence. It's a 1/4 inch pipe, that's 500 feet long. crack that valve, and you don't get nearly as much water as fast. That's because the smaller pipe and longer distance resists the flow of the water.
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That's what happens when a coil gets suck and blows. Current runs thru the stuck coil, and heats it up until the wire coating melts. So the wire shorts out, making the path the currenmt has to travel smaller, reducing the coil's resistance. The reduced resistance allows MORE current thru, which heats it up more, which melts more and shorts more, further reducing the resistance until the coil has little if any resistance. With the same water analogy, picture a trickle of water coming thru a dirt dam. Eventually you get a torrent rushing thru a big hole. And since there's *way* too much current running *way* too fast thru the system, it blows the coil fuse. You can "simulate" that effect by using your test leads to ground the common power lug (the banded side of the diode) on the flipper to the side-rail. POW, there goes the fuse.
If your flipper coils' resistance checks OK, you may want to look for something grounding them out where they shouldn't be.
Sorry for being long-winded. I'm at work, and bored.