Also there is another problem with these specialty cards.... As they are completely hardware you can't adjust the picture properly. It's hard to explain, but if you are using multiple resolutions it's very hard to adjust multiple monitors spanning the same picture so that they align properly.
Also cards like that I've seen Require recalibration to switch the number of monitors. In other words you would be stuck with dual displays with all games, which might not be what you want.
But those are minor problems which can be worked around, the big problem lies in the fact that mame doesn't know about the card. All these cards do is split the pisture in half and shoot each half to the monitor, it doesn't do any smart sizing. So lets say you want to play xmen on dual monitors. Xmen looks "letterboxed" on a single monitor. If you were to output it to dual monitors that letterboxed space would still be there. Why? Because those black bands are actually rendered by mame. Also two monitors when the screen is letterboxed is simply too wide. So the hardware give you two choices..... both halves blown up to the size of the monitor, wasting a great deal of vertical and horizontal space from the vertical bars, or distorted filled space, which stretches the game to nearly twice the width due to the fact that the letter box bands are actually part of the picture.
Long story short.... Those cards are meant to be used with displays in multiples of 4 so that the aspect ratio of a single monitor is maintained. When you use two or three you get distortion or wasted space which makes the visible area jsut about the same as it would be on a single monitor.
You see that's not how those cards work... it doesn't give you a, custom, larger resolution (making windows think you have a huge monitor) it supports super high resolutions, but only in a normal aspect ratio. They usually manually adjust to the apps aspect to display the spanned image. This won't work in mame as each game has a different aspect ratio.
Now there are cards that do what you said, but I seriously doubt that's what you saw.
Those with three monitors you have seen are using a dual display card, or they are out of anyone's price range. (I'm talking $1000 for starters) As tom said, if you are going to spend that much money it would make more sense to just buy the game.
It's complicated to explain so I hope that makes sense.