Thanks Malenko. The P1 was $100 which includes international shipping. There was no duty to pay (because of the stated cost on the package) or handling fee so that was welcome. I was anticipating having to pay that.
The wheel is a Fanatec CSW base with interchangeable, quick release rims. The rims are made of metal with alacatra.
Base:

Formula Rim:


BMW replica Rim:

They've also recently announced a modular wheel system with 6 other rims available. Basically, you can configure the wheel to your needs (button clusters are removable/adjustable) and allow you to use a smartphone for the display (a smaller display is included with the wheel system with the smartphone attachment optional):
