I had great hopes for this one too
You had great hopes for a Michael Bay project? Are you daft?
Pearl Harbor
Bad Boys
Bad Boys II
Armageddon
The Island
The Rock
Michael Bay has never EVER made a movie that was not specifically designed to make my eyes and ears bleed in agony.
Let me make this perfectly clear... I HATE Michael Bay. I had hopes for the flick because initially it was announced that Spielgberg himself would be directing if not having a major influence over the film. Apparently though, the guy that made virtually every good movie in teh history of movies isn't interested though, which is stupid on his part because he is known for making a franchise out of nothing, imagine what he could do one of the most popular franchises in history.
The more that comes out about this film, the more I realize that mr jaws himself had little or nothing to do with it.
A prime example:
It's my understanding that bumblebee is going to be in the flick but he is NOT going to be a VW bug. Is this guy THAT dense? That's how bumblebee got his name, he's a yellow VW "bug" with black trim. And since the bug was re-issued a few years back, it would make perfect sense for him to still use that disguise.
About the "it's just a franchise" comments. That's kind of like saying Star Wars was just some franchise when it not only single-handedly invented special effects and the "popcorn" blockbuster but had universal appeal to geeks and normals alike.
The transformers is a deceptively influental franchise. It started the idea of "action figure" along with it's sister show gi-joe. No longer were boys subjected to glorified ken dolls for toys, now toys actually did something. The show spawned a half dozen comic book series, a dozen re-iterations of the original series (unfortunately all anime and all crap save maybe the early pretenders/headmasters of the late 80's) more toys than you cna shake a stick at, the very excellent beast wars/beast machines series sequels and quite possibly the best/worst movie of all time ... Transformers the Movie.
No not this upcoming schlock, the orignal animated movie. Mind you it wasn't a masterpiece, but name one other flick that Featured Leonard Nimoy Orson Wells, the micro machines guy and a sound track by Van Halen and Weird Al? Also, although the dialog was the usual "I'm thinking something, so I must speak it aloud" style that was popular at the time, the plot was quite good. Apparently it moved a lot of people because in season 3 of the series they had to resurrect Prime because they got so many complaints.
Like 20 transformers died in the movie and the only two anyone gave a crap about was Prime and Starscream, so Prime is literally the robot equivelent of mickey mouse. Making prime not look like prime is like drawing mickey as a squirrel. People who aren't hardcore Mickey fans no longer recgnize the charcter and don't watch the film while hardcore disney fans are pissed because it isn't the mickey they know and love. It makes no sense. It has been tried before btw.... in an anime series in the late 90's Optimus was "re-invisioned" as a firetruck. The show lasted a quarter of a season, which is unheard of considering all other anime versions of transformers lasted at least a full season, usually more.
Mind you until recently (the news of the movie made me feel nostalgic) I hadn't watched the transformers since their original airing in the 80's but I would still consider myself a fan. The series might have not been a masterpiece, but the way it was done gave it enough charm to be considered a classic. I mean hell, something most have been done right, the Japaneese have based their whole culture around giant transforming robots.

I don't have any problem with the movie not being prefect, I just hate to see it loose that charm. With each press release it becomes apparent that people involved with the film aren't familiar with the transformers story arc.
You know why films like Spiderman did well and films like Catwoman did poorley? It's quite simple, Spiderman was a uber blockbuster that set the trend for this wave of superhero flicks because Rami knew a lot about spiderman and made the film as close to the comic book spiderman world as humanly possible. Catwoman, The new Superman, and the later Batman films on the other hand, were done by people that didn't know ANYTHING about the franchises they were working on and wanted to "put their own spin" on the films. WTF man? The studio wants you to cash in on the already established fan base, the fans want you to cash in on the already established fan base. Why make your own world when you have years and years of back story? You just have to pick some memorable characters, write a story around it (or re-tell an origin story) make costumes based off of the already established characters and hire actors that can act decent and look reasonably like the characters. In other words, if you shut up and stick to the franchise, you can get away with making a decent movie and it'll become great.
So for me, ruining a franchise with a crappy cash-in is unforgivable, simply because any idiot can make a good franchise movie if they simply get off their hi-horse and do the film how everyone expects it rather than trying to get all artsie and "re-envision" the property.
Transformers is especially a no-brainer. Dialog is barely even required, just make the robots look like they did in the series and get the original voice actors (save the guy who vioced starscream who passed away a few years back). When they can only get one out of the two, it is beyond sad.
Eh, I'll remain somewhat optimistic as the film is still in production and there is still time for someone involved to buy a clue and fix the visuals. Until then I go to consult the matrix of leadership.
Till all are one!
p.s. mission you felt ripped off about the Dukes of Hazzard? Did you see the trailers before you went? It stars the dude from jackass, the dude from american pie and jessica simpson, the sucker was a sinking ship as soon as the casting was completed.