I am well aware of this and asked about it before the cab shipped out. I noticed when they sent me the sample art. This is done purposely (not a mistake). Apparently it makes for better ergonomics. I thought it looked strange and didn't make much sense until I tried playing like that for an hour. I actually like it better this way.
To their defense, GRS does offer to send the control panel out uncut. Then I can customize it however I want.
Personally, I dont know how Anyone could like playing with a Joystick like that. Sounds more like Cope, than Reality.
When people think about going UP... they think about pushing vertically upwards on the Joystick, towards the Monitor.
Since you cant SEE the stick you are controlling... there is no way to tell which way is UP.
Every 4 player game that exists in the Arcades, Orients the sticks, so that they are all in the same direction.
It might be less comfortable, to be the "End" players.. but at least you can play the game properly, without accidentally
pressing the wrong directions.
Obviously, certain games are more Forgiving than others. Meaning.. If you mess up with a direction... you wont be punished
as much for your mistake.
Things get compounded, when the game has very Fast Action. The stress will cause you to "Forget" your joystick orientation,
and you will again, make directional mistakes.
Improper Orientation like this... is very ignorant, and simply should not exist. There really isnt any good excuse for it.