(http://graphics.samsclub.com/images/products/0085413800113_L3.jpg)
Not to mention it is rather small. Some may like that though.
I have to say it does have some interesting 'features' but for anyone on this site I'd also say this wouldn't be their cup of tea.
Probably the most notable thing I keyed on was the price tag. At just over $1500 I can see casual arcade players with expendable income being interested in this. Most baby boomers grew up with local arcades and have fond memories of them, however they typically don't know about sites like this... so they are the primary target market for this.
What I really like about these machines and the fact they show up in brick and mortar stores now and then (I've seen several arcade machines in Sams over the past couple of years including the FX) is that they spark an interest of actually owning an arcade machine to some people that may never have thought of owning one before.
I do like the selector switch idea a lot!