Build Your Own Arcade Controls Forum
Main => Everything Else => Topic started by: NoOne=NBA= on August 25, 2007, 09:31:13 pm
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I just watched a commercial that I thought was too funny not to share.
Miller did a "survey" of Bud Light drinkers, and found that "over 1/3 of them preferred Miller Lite to Bud Light".
2 out of 3 people don't prefer your product, and you think that's a good thing?
Go figure.
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I wish .000003 of the 1/3 liked my product....Profit! ;D
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Technically, they were trying to say they were able to steal 33% of dedicated bud drinkers in a head to head taste test. Still, it does sound funny.
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Yeah . . . I think the point was, 100% of Miller drinkers like Miller better, and even 33% of bud light drinkers like miller better. It sounds like the commercial is maybe not especially effective, though.
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That's what happens when you employ the right ad agency.
Ad agency 1: "2/3 of the people surveyed kicked us to the curb!"
Ad agency 2: "1/3 of these people loved us!"
Ad agency 3: "We....hiccup...could use shome more...testing material...please....hiccup!"
See...it's all a matter of perspective.
Jouster
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I may have been part of this survey ;D
The wife signed me up for market research studies and I got paid to complete a study for Miller.
I got paid $60 to drink 2 beers and fill out a questionnaire on each.
I think one of 'em was a bar rag they used to clean the restrooms with and then wrung out into a glass. I'm guessing that was the Bud Light.
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I couldn't drink either for money. I get spoiled in what beers go in my mouth.
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No...
I don't suck at math, nor do I drink light macro-brew..... ;D
I like to enjoy the beer that I drink, and want it to have some taste :cheers:
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I couldn't drink either for money.
If it makes you feel better to say such things, fine.
No sane person would believe such a blatant lie, but perhaps other faux-snooty asshammers might nod "knowingly" in agreement and pretend they couldn't "gag down" a glass either.
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I think one of 'em was a bar rag they used to clean the restrooms with and then wrung out into a glass. I'm guessing that was the Bud Light.
They didn't give you the Aluminum bottle... :haha: :laugh2:
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I don't think you're following. It's a "blind" test. They don't want to tip you off or color your opinion.
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I don't think you're following. It's a "blind" test. They don't want to tip you off or color your opinion.
Ohhhh. Kinda like the Pepsi challenge? ;)