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Main => Everything Else => Topic started by: BradC on July 03, 2007, 02:00:07 pm

Title: Real Life KWIK-E-MART!
Post by: BradC on July 03, 2007, 02:00:07 pm
(http://farm2.static.flickr.com/1245/685950859_0fcd42dc26.jpg)

Fox has begun heavily promoting the new Simpsons Movie by transforming some 7-11 stores into full-blown Kwik-E-Marts. This is the Burbank, CA store. I didn't take the pics.

More pics of Burbank http://flickr.com/photos/rdr07/sets/72157600590001691/ (http://flickr.com/photos/rdr07/sets/72157600590001691/)

Since this one is just a few blocks from my home, I stopped by yesterday evening and picked up a 6-pack of Buzz cola, a Squishee and some Krusty-O's cereal. It was pretty neat. The Buzz and Krusty-O's are also available at many regular 7-11's so you might check your local one to see.

Here's a list of all the locations that have been converted.

http://www.7-eleven.com/kem.asp (http://www.7-eleven.com/kem.asp)
Title: Re: Real Life KWIK-E-MART!
Post by: shardian on July 03, 2007, 02:05:02 pm
Actually, 7/11 shouldered the entire cost of the conversion, which was estimates to be several million dollars. I wish there was one around here, I would love to see that!
Title: Re: Real Life KWIK-E-MART!
Post by: AtomSmasher on July 03, 2007, 02:06:38 pm
I remember them talking about doing that months ago, but its awesome to see they actually did it.  Burbank is over an hour round trip drive for me, so I probably won't make it out to see it, but I'll definately be picking up some Buzz cola and Krusty-O's from a local 7-11.
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 03, 2007, 02:07:56 pm

While cool, I wonder what the point is, with an investment of that magnitude?  I would think it only makes sense if they plan on leaving them that way permanently, and even then, they have weakened their own brand in the process.
Title: Re: Real Life KWIK-E-MART!
Post by: shardian on July 03, 2007, 02:15:34 pm

While cool, I wonder what the point is, with an investment of that magnitude?  I would think it only makes sense if they plan on leaving them that way permanently, and even then, they have weakened their own brand in the process.

Their in-store business will go up quite a bit because of this. As you may know, convenience stores make next to $0 on gas. All of their profits come from in-store sales. This promotion is getting them serious FREE advertisement on local and national news broadcasts.
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 03, 2007, 02:23:28 pm

7-11s don't usually have gas stations that I've ever seen.  Maybe in that part of the country but that store in the picture doesn't have one.  It barely has 5-6 parking spots and is further hurt by the McDonald's right next to it.

I can't see their in-store business getting a lot more than a short term bump.  That's not enough of an investment to remove a hard established brand from a retail location.
Title: Re: Real Life KWIK-E-MART!
Post by: shardian on July 03, 2007, 02:41:03 pm

7-11s don't usually have gas stations that I've ever seen.  Maybe in that part of the country but that store in the picture doesn't have one.  It barely has 5-6 parking spots and is further hurt by the McDonald's right next to it.

I can't see their in-store business getting a lot more than a short term bump.  That's not enough of an investment to remove a hard established brand from a retail location.

I didn't even notice the lack of gas pumps in the picture. Around here, 99% of convenience stores have gas pumps. All of the 7/11's in this area are gas stations.
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 03, 2007, 02:42:30 pm

Yep.  Plus they seem to have a speed trap in the parking lot.  Not good for business.   :laugh2:
Title: Re: Real Life KWIK-E-MART!
Post by: BradC on July 03, 2007, 03:28:04 pm
True, this one does not have a gas station and it has a small lot. However it is on a VERY busy interesection (there are 3 streets that converge). With as busy as it was last night at 5pm, I can imagine that they made a TON of money yesterday alone. I don't think there was a point during the whole day where they were not ringing up people at the register.

Burbank is over an hour round trip drive for me, so I probably won't make it out to see it

My daily commute is one hour EACH WAY. If you're not a big Simpsons fan then it probably isn't worth it because after all it is just a 7-11 with some fancy duds on the outside. I know some Simpsons fans who are going to drive a lot further than that just to go check it out. :) The guy at the door said they had people come in from Big Bear and further (a couple hour's drive).
Title: Re: Real Life KWIK-E-MART!
Post by: koolmoecraig on July 03, 2007, 03:32:13 pm
It's a tie-in to the movie coming out.

Pretty cool.
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 03, 2007, 03:32:41 pm
Retail establishments actually depend on that type of sales.  Sure, more is better, but if they're not pretty much conveyor belting people to and from the register it's going to lose money.  That's probably not enough of an increase to justify spending millions simply to rebrand (and away from one of the strongest brands in that retail sector).

I've worked in a couple of places like that, with that wierd in the corner location.  If the lot is a pain in the ass to get in and out of it actually hurts more than it helps because people would rather drive a half mile up the street than get killed in the awkward exit.
Title: Re: Real Life KWIK-E-MART!
Post by: AtomSmasher on July 03, 2007, 06:36:05 pm
I stopped by a local 7-11 and they had Buzz cola, but they were already sold out of Krusty-O's, so I decided to try another 7-11 down the street.  They not only had the Krusty-O's, but they had a bunch of other Simpsons stuff like shirts, hates, and comic books.  I picked up a few 6 packs of Buzz cola, a box of Krusty-O's, and the origin comic of Radioactive Man.  I've grown up with the Simpsons and have always been a huge fan, so I'm loving this promotion.
Title: Re: Real Life KWIK-E-MART!
Post by: danny_galaga on July 03, 2007, 07:09:40 pm
...They not only had the Krusty-O's, but they had a bunch of other Simpsons stuff like shirts, hates, and comic books...

i think chad has picked up enough hates already (",)

seriously though, this cost a multi-billion dollar company only a few million to do. everyone is talking about it. advertising works. this is advertising. 7-11 are also saying by doing this 'we can laugh at ourselves, we know kwiki-mart is a charicature of our business'. at least subconsciously people like others who can laugh at themselves.

without looking into it, i always imagined their name came from the fact they were probably for-runners of extra-hours business - 7am-11pm. so ive often wondered why they arent now called 24/7  ;D
Title: Re: Real Life KWIK-E-MART!
Post by: DrewKaree on July 03, 2007, 07:14:08 pm

While cool, I wonder what the point is, with an investment of that magnitude? 


"several million dollars" would have to be 22 million in order for it to be 2 million per conversion based on the list of converted units already.  The conversions were chosen based on sales (they converted high-dollar units to maximize the investment).  To do a remodel of a store for 2 million per (and that's a HIGH estimate), it's something they've looked at as a corporation and made the decision based on more than just a bit of speculation that it'll reap them benefits well in excess of 2 million per unit. 

You're not so pessimistic that you don't realize corporate chains the size of 7-11 don't drop money like this on simply hoping they'll increase sales.  As for "conveyor belt" business, if they truly depended on sales of that magnitude, there wouldn't BE convenience stores, since they don't generate that amount of traffic.  Their business model is based around higher prices and simple convenience.  Again, if it didn't work, and work WELL, we wouldn't have them, and people wouldn't be considering even changing the beat up facade of such dumps unless someone else was fronting the cash.

The idea that they might have ponied up the cash THEMSELVES tells me not only will it turn out to be a lucrative move, but they realized it too, and didn't want to have to fork over ANYTHING to someone else who might have bankrolled the changes.

Look at the people here.  It's ALL OVER THE PLACE.  How much did that advertising run them?  There are people who will make some small pilgrimage to see such a place, and others who are going to buy some crap product like "Krusty-O's" simply because they're fans of the show.

This is FAR from a stupid move on all counts for 7-11.  Your natural pessimism is clouding your big-picture vision.
Title: Re: Real Life KWIK-E-MART!
Post by: DrewKaree on July 03, 2007, 07:20:56 pm

Look at the people here.  It's ALL OVER THE PLACE.  How much did that advertising run them?  There are people who will make some small pilgrimage to see such a place, and others who are going to buy some crap product like "Krusty-O's" simply because they're fans of the show.


I hadn't read this thread through.  Looks like I was right before I even knew I was right.

I stopped by a local 7-11 and they had Buzz cola, but they were already sold out of Krusty-O's, so I decided to try another 7-11 down the street.  They not only had the Krusty-O's, but they had a bunch of other Simpsons stuff like shirts, hates, and comic books.  I picked up a few 6 packs of Buzz cola, a box of Krusty-O's, and the origin comic of Radioactive Man.  I've grown up with the Simpsons and have always been a huge fan, so I'm loving this promotion.

Dude's a fan, stopped in, and dropped about $20 simply because they tied it in with the movie (and the stores help further solidify "the brand").  Now multiply him by tens of thousands of others. 

Simple math shows they'll recoup their several millions in changeover "investments", as well as the free advertising and word-of-mouth sales.

What other convenience store chain can draw on such popularity? 

Hands down, this move was a no-brainer.
Title: Re: Real Life KWIK-E-MART!
Post by: MikeQ on July 03, 2007, 07:23:52 pm
I just found out we have a Kwik-E-Mart in Orlando.  I'm heading down to get some Duff beer.
Title: Re: Real Life KWIK-E-MART!
Post by: boykster on July 03, 2007, 07:35:42 pm
I'm heading down to get some Duff beer.

Too bad that's the one key item they don't sell..... :dunno
Title: Re: Real Life KWIK-E-MART!
Post by: MikeQ on July 03, 2007, 07:37:06 pm
I'll have to get some krusty-0's then.
Title: Re: Real Life KWIK-E-MART!
Post by: AtomSmasher on July 03, 2007, 07:47:36 pm
Holy crap, these are already selling for crazy prices on ebay.

$40+ for about $10 worth of stuff:  link (http://cgi.ebay.com/Simpsons-Buzz-Cola-Krusty-Os-Radioactive-Man-Comic_W0QQitemZ170127687281QQihZ007QQcategoryZ19242QQrdZ1QQcmdZViewItem)

Maybe I should head back and pick up a few more boxes, the clerk at the other store said they still had a case in the back.
Title: Re: Real Life KWIK-E-MART!
Post by: jbox on July 03, 2007, 09:04:34 pm
Bah! Who needs the Quikimart?!?  ;D

I doooo....
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 03, 2007, 09:08:10 pm
This folks, is why Chad lives behind the donut shop instead of owning the donut shop.  :laugh2:


Niiiice!   ;D

They ended up not putting one in... the building is there but they put in one of those "make your own gourmet meal" places  ???    The other two units are still empty.

I still think the conversions are idiocy that will barely break even if that.  There aren't tens of thousands of people who will spend $30 each and drive a half hour to buy Wheaties with a Simpsons box.
Title: Re: Real Life KWIK-E-MART!
Post by: Jouster on July 03, 2007, 09:08:51 pm
Are they selling cool, refreshing Laramies too?

Jouster
Title: Re: Real Life KWIK-E-MART!
Post by: Joystick Jerk on July 03, 2007, 09:18:49 pm
I live near the single canadian location that they converted. Here are some pics I took earlier:

(click pics for big versions)


Making my way to the 7-11. the new Kwik-E-Mart sign beckons!

(http://members.shaw.ca/awfulpics/kwik01.jpg) (http://members.shaw.ca/awfulpics/kwik01_big.jpg)


The new storefront sign with Bart and Thrillho chilling with some Squishees.

(http://members.shaw.ca/awfulpics/kwik02.jpg) (http://members.shaw.ca/awfulpics/kwik02_big.jpg)


A closer shot. Interesting story, several of the brown cartoon panels fell off the building at one point, smacking some little girl in the face. I smell lawsuits!

(http://members.shaw.ca/awfulpics/kwik03.jpg) (http://members.shaw.ca/awfulpics/kwik03_big.jpg)


Marge on her way to pick up some Colonel Kwik-E-Mart's Kentucky Bourbon and Flintstone's Chewable Morphine.

(http://members.shaw.ca/awfulpics/kwik04.jpg) (http://members.shaw.ca/awfulpics/kwik04_big.jpg)


Moving inside, we see our first customer Homer, apparently dining on a Big Bite Hotdog.

(http://members.shaw.ca/awfulpics/kwik05.jpg) (http://members.shaw.ca/awfulpics/kwik05_big.jpg)


Next is Chief Wiggum snacking the ubiquitous pink jelly donut with sprinkles.

(http://members.shaw.ca/awfulpics/kwik06.jpg) (http://members.shaw.ca/awfulpics/kwik06_big.jpg)


Apu is behind the counter with subordinate employee. Art really imitates life here.

(http://members.shaw.ca/awfulpics/kwik07.jpg) (http://members.shaw.ca/awfulpics/kwik07_big.jpg)


Now to sample the wares! Buzz Cola was everywhere, but alas the Frosted Krusty Oh's were sold out.

(http://members.shaw.ca/awfulpics/kwik08.jpg) (http://members.shaw.ca/awfulpics/kwik08_big.jpg)


These next two shots show how god-damn busy it was in there today.

(http://members.shaw.ca/awfulpics/kwik09.jpg) (http://members.shaw.ca/awfulpics/kwik09_big.jpg)

(http://members.shaw.ca/awfulpics/kwik10.jpg) (http://members.shaw.ca/awfulpics/kwik10_big.jpg)


And just before we leave, we see the freezer geezer hidden im the corner. Frostillicus lives!

(http://members.shaw.ca/awfulpics/kwik11.jpg) (http://members.shaw.ca/awfulpics/kwik11_big.jpg)
Title: Re: Real Life KWIK-E-MART!
Post by: AtomSmasher on July 03, 2007, 10:52:12 pm
I just tried my first Buzz cola and its pretty much exactly what you expect.  It tastes a whole lot like coke, but coke is no where on the label, so I'm assuming its just a generic ripoff of coke.  It still tastes good though :)  I am planning on saving one 6-pack just because, but I'll also give my dad a few cans to keep next to his Billy beer.

I'll have a bowl of krusty-o's tommorrow morning and let you know what they are like.  I was planning on just saving the box itself since the cereal will eventually go stale, but since they seem to be quite rare, I'll go ahead and try to get another full box tommorrow to save.
Title: Re: Real Life KWIK-E-MART!
Post by: boykster on July 03, 2007, 11:05:29 pm
I'll be hitting the seattle location next week...I was going to go today, but forgot  :-\

Title: Re: Real Life KWIK-E-MART!
Post by: chopps on July 04, 2007, 12:39:44 am
I'll be hitting the seattle location next week...I was going to go today, but forgot  :-\



I checked out the Seattle location last Sunday by complete accident.  I was in town from Vancouver for the Mariners vs Jays game and stumbled upon it.  Didnt know what to think at first as I hadnt heard of this promotion.  Pretty cool tho, spent probably half hour in there just checking out the Simpsons stuff.



Title: Re: Real Life KWIK-E-MART!
Post by: boykster on July 04, 2007, 01:16:01 am
I'll be hitting the seattle location next week...I was going to go today, but forgot  :-\



I checked out the Seattle location last Sunday by complete accident.  I was in town from Vancouver for the Mariners vs Jays game and stumbled upon it.  Didnt know what to think at first as I hadnt heard of this promotion.  Pretty cool tho, spent probably half hour in there just checking out the Simpsons stuff.

Cool!  Its the one right by the space needle, isn't it?  Oh, and I LOVE Vancouver BC, what a great city!  It's one of my wife and my favorite long weekend destinations.....
Title: Re: Real Life KWIK-E-MART!
Post by: chopps on July 04, 2007, 02:14:17 am
I'll be hitting the seattle location next week...I was going to go today, but forgot  :-\




Cool!  Its the one right by the space needle, isn't it?  Oh, and I LOVE Vancouver BC, what a great city!  It's one of my wife and my favorite long weekend destinations.....

Yep.  Right by the space needle.  Couldnt tell you the actual street, but im sure you know where it is  :applaud:
Title: Re: Real Life KWIK-E-MART!
Post by: NightGod on July 04, 2007, 02:17:34 am
I still think the conversions are idiocy that will barely break even if that.  There aren't tens of thousands of people who will spend $30 each and drive a half hour to buy Wheaties with a Simpsons box.
You really don't think so? Considering that these stores are all going into major population centers AND factor in the free advertising they're getting from word of mouth and news reports, I'd say they're going to come out WAY ahead on this one.
Title: Re: Real Life KWIK-E-MART!
Post by: danny_galaga on July 04, 2007, 03:03:38 am
This folks, is why Chad lives behind the donut shop instead of owning the donut shop.  :laugh2:


Niiiice!   ;D

They ended up not putting one in... the building is there but they put in one of those "make your own gourmet meal" places  ???    The other two units are still empty.

I still think the conversions are idiocy that will barely break even if that.  There aren't tens of thousands of people who will spend $30 each and drive a half hour to buy Wheaties with a Simpsons box.


damn, theres no 'shaking-head' smiley...
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 04, 2007, 09:01:53 am
You really don't think so? Considering that these stores are all going into major population centers AND factor in the free advertising they're getting from word of mouth and news reports, I'd say they're going to come out WAY ahead on this one.

Not in the long run, no... it's not new stores, it's just a temporary bump in revenue for existing stores.  I could even see a long term drop once people aren't gawking at the novelty anymore and the locations have gone from incredibly strong retail brand to generic looking third rate convenience store sign.  Branding is very, very, very important when someone is driving past at 45mph.
Title: Re: Real Life KWIK-E-MART!
Post by: NinjaEpisode on July 04, 2007, 12:20:49 pm
You're missing the point.  It's a marketing campaign.  Designed to last a month.  That's it, one month.  (read the article again: http://news.yahoo.com/s/ap/20070701/ap_on_bi_ge/7_eleven_kwik_e_mart ) Not long-term, so there are no long-term bad effects on these locations.   I'd almost be willing to bet that the movie itself subsidized the campaign.   It's an awesome advertising idea for the movie. 

Product placement (fake products in this case) gets taken to an entirely new level.  You create a demand for product that is limited and you generate traffic.  Aside from the e-bay warlords and the simpsons collectors, joe-schmoe will walk in and buy other items just as well.

No company is going to take on a campaign that leaves you in the red.  That's stupid marketing.
Title: Re: Real Life KWIK-E-MART!
Post by: delta88 on July 04, 2007, 12:58:42 pm
I got a squssie last night..  caught me off gaurd.. good stuff ;)
Title: Re: Real Life KWIK-E-MART!
Post by: AtomSmasher on July 04, 2007, 01:31:10 pm
Just had my first bowl and Frosted Krusty-O's = Fruit Loops. 

"The best you can expect from a TV clown."
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 04, 2007, 01:40:22 pm
You're missing the point.  It's a marketing campaign.  Designed to last a month.  That's it, one month.  (read the article again: http://news.yahoo.com/s/ap/20070701/ap_on_bi_ge/7_eleven_kwik_e_mart ) Not long-term, so there are no long-term bad effects on these locations.   I'd almost be willing to bet that the movie itself subsidized the campaign.   It's an awesome advertising idea for the movie. 

You'd be shocked, apparently, to read that many marketing campaigns end in the red.  That's the unpredictability of public response.  The initial reports all said that the stores bore all of the financial cost.  If they spent millions to rebrand a few stores for a month, they're idiots.  I work in this retail sector.  The 7-11 brand is STRONG in the convenience store market.  I just can't see them making up millions in extra revenue from a handful of stores.  The only way this works is if they use it on television marketing and I haven't seen one mention yet.
Title: Re: Real Life KWIK-E-MART!
Post by: NinjaEpisode on July 04, 2007, 06:47:53 pm
The products are being placed in most of the 6000 plus stores.  To think that those 12 stores bear the responsibility of this campaign is naive. 
Title: Re: Real Life KWIK-E-MART!
Post by: Joystick Jerk on July 04, 2007, 07:01:49 pm
You really don't think so? Considering that these stores are all going into major population centers AND factor in the free advertising they're getting from word of mouth and news reports, I'd say they're going to come out WAY ahead on this one.

Not in the long run, no... it's not new stores, it's just a temporary bump in revenue for existing stores.  I could even see a long term drop once people aren't gawking at the novelty anymore and the locations have gone from incredibly strong retail brand to generic looking third rate convenience store sign.  Branding is very, very, very important when someone is driving past at 45mph.

Dude, tens of thousands of people have probably already driven just to visit the one store near me. I was talking to the cashier at the converted store this morning, and they said they took in something like 13 times their normal cashflow yesterday.

Also, stop being such a crochety old fart.
Title: Re: Real Life KWIK-E-MART!
Post by: MikeQ on July 04, 2007, 10:39:40 pm
I haven't found a single article that says the individual stores are carrying the cost of the conversions.  All the articles say 7-11 Corp is paying for it.  They put the cost in the low single millions for all stores (not each store).  I've seen T.V. coverage, newspaper coverage and internet coverage of this.  If 7-11 wanted to buy add time equivalent to what they have received for this "stunt" it would have cost them much more than what they spent on the conversions. 

I drove by the Orlando Kwik-E-Mart today but didn't stop in (just got gas).  We were on the way to one of the Disney parks so didn't have the time.  The place was packed and they even had Orange county cops (probably off duty) inside and out because of the crowds. 
Title: Re: Real Life KWIK-E-MART!
Post by: leapinlew on July 04, 2007, 11:40:15 pm
You'd be shocked, apparently, to read that many marketing campaigns end in the red. 

Marketing isn't this hard to understand. If marketing meant coming out ahead, then no one would advertise during the superbowl. Point is, everyone is talking about it from these few stores and many people are entering the 7-11 stores to check things out.

Perhaps 7-11 will develop a future relationship with The Simpsons or perhaps they are doing a test balloon for the new products? Who knows.

I would consider this a very successful campaign.

Title: Re: Real Life KWIK-E-MART!
Post by: DrewKaree on July 05, 2007, 12:21:16 am
This thread, the numerous stories on the web about this, and the increase in visits to purchase items that have no direct relation to 7-11 are proof of the complete and utter failure of this marketing campaign and further evidence that marketing campaigns have to operate solely in the black in order to be considered a success, instead of simply generating things described in the first part of this post.

You marketing wannabe's are ID10T's for thinking this has been a successful campaign

(http://www.ugo.com/versus/images/characters/gallery_Napoleon_Dynamite_1.jpg)
Title: Re: Real Life KWIK-E-MART!
Post by: leapinlew on July 06, 2007, 06:17:11 pm
Stopped into 7-11. Bought some buzz cola and krusty-o's.
Title: Re: Real Life KWIK-E-MART!
Post by: JackTucky on July 06, 2007, 11:00:32 pm
Stopped into 7-11. Bought some buzz cola and krusty-o's.

But soon they will be on the way to indiana............ Right? :applaud:

=J
Title: Re: Real Life KWIK-E-MART!
Post by: DrewKaree on July 08, 2007, 07:59:21 am
Stopped into 7-11. Bought some buzz cola and krusty-o's.

But soon they will be on the way to indiana............ Right? :applaud:

=J

If 7-11 was smart, they'd have spent their money on building stores in Indiana instead of throwing it down the drain with this idiotic promotion that doesn't seem to be working (http://farm1.static.flickr.com/230/517468701_c6bd77be33_o.gif)
Title: Re: Real Life KWIK-E-MART!
Post by: Ed_McCarron on July 08, 2007, 10:58:10 am
If 7-11 was smart, they'd have spent their money on building stores in Indiana instead of throwing it down the drain with this idiotic promotion that doesn't seem to be working (http://farm1.static.flickr.com/230/517468701_c6bd77be33_o.gif)

They aren't all shut down yet?
Title: Re: Real Life KWIK-E-MART!
Post by: JackTucky on July 08, 2007, 11:15:06 am
Chad was right, 7-11 is out of business.

=J
Title: Re: Real Life KWIK-E-MART!
Post by: cowguy on July 09, 2007, 01:35:42 am
If someone were to go to one near them and buy some buzz cola the comic book crusty o's and all the other stuff I would pay shipping.  I'm a huge simpsons fan!
Title: Re: Real Life KWIK-E-MART!
Post by: leapinlew on July 09, 2007, 09:16:16 am
If someone were to go to one near them and buy some buzz cola the comic book crusty o's and all the other stuff I would pay shipping.  I'm a huge simpsons fan!

What a deal!
Title: Re: Real Life KWIK-E-MART!
Post by: missioncontrol on July 09, 2007, 09:54:54 am
Stopped into 7-11. Bought some buzz cola and krusty-o's.

But soon they will be on the way to indiana............ Right? :applaud:

=J


If 7-11 was smart, they'd have spent their money on building stores in Indiana instead of throwing it down the drain with this idiotic promotion that doesn't seem to be working (http://farm1.static.flickr.com/230/517468701_c6bd77be33_o.gif)


But Indiana has Huck's
Title: Re: Real Life KWIK-E-MART!
Post by: leapinlew on July 09, 2007, 12:04:57 pm
Stopped into 7-11. Bought some buzz cola and krusty-o's.

But soon they will be on the way to indiana............ Right? :applaud:

=J


If 7-11 was smart, they'd have spent their money on building stores in Indiana instead of throwing it down the drain with this idiotic promotion that doesn't seem to be working (http://farm1.static.flickr.com/230/517468701_c6bd77be33_o.gif)


But Indiana has Huck's

HAHA! Thats funny stuff. I hate hucks. Overpriced and rarely have what I want (like BestBuy). QT on the other hand. Thats a store I can get behind.
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 09, 2007, 12:07:34 pm

I hear 7-11 is thinking of outsourcing their cashiers to India.

Oh wait.
Title: Re: Real Life KWIK-E-MART!
Post by: JackTucky on July 09, 2007, 02:24:48 pm
But Indiana has Huck's

Never heard or saw of them.  QT and Thorntons around here.


=J
Title: Re: Real Life KWIK-E-MART!
Post by: missioncontrol on July 09, 2007, 05:17:57 pm
But Indiana has Huck's

Never heard or saw of them.  QT and Thorntons around here.


=J

must be a western Indiana thing
Title: Re: Real Life KWIK-E-MART!
Post by: missioncontrol on July 11, 2007, 09:13:37 am
yep 7-11 is doomed, the protesters have stepped up and sales have doubled of this time last year


http://www.cnn.com/video/#/video/us/2007/07/10/chernoff.kwik.mart.cnn
Title: Re: Real Life KWIK-E-MART!
Post by: DrewKaree on July 11, 2007, 06:44:50 pm
yep 7-11 is doomed, the protesters have stepped up and sales have doubled of this time last year


http://www.cnn.com/video/#/video/us/2007/07/10/chernoff.kwik.mart.cnn

It's only a matter of time now :dunno
Title: Re: Real Life KWIK-E-MART!
Post by: shardian on July 12, 2007, 08:31:54 am
The local 7/11's around me only have the Slurpee cups - no special merchandise. :angry:
Title: Re: Real Life KWIK-E-MART!
Post by: missioncontrol on July 12, 2007, 11:04:46 am
The local 7/11's around me only have the Slurpee cups - no special merchandise. :angry:

that proves it, since they are unable to keep enough items in stock, it only proves that they will be out of business in a month....

A successful store understands the rules of supply and demand.....
Title: Re: Real Life KWIK-E-MART!
Post by: AtomSmasher on July 16, 2007, 06:17:59 pm
I happened to be in the area today, so I stopped by the Burbank Kwik E Mart.  Even though the promotions been going for a few weeks, there were still quite a few people taking pictures and checking out everything the store had done (inclunding myself).  They were sold out of Buzz cola, Krusty-O's, Radioactive man comic, and most of their bobbleheads, but I did get myself a pink donut (along with a few other non-simpsons things for lunch).  I took a few pictures, but since pictures of this store were posted earlier, I'll only post two of em.
Title: Re: Real Life KWIK-E-MART!
Post by: DrewKaree on July 16, 2007, 10:37:08 pm
I happened to be in the area today, so I stopped by the Burbank Kwik E Mart.  Even though the promotions been going for a few weeks, there were still quite a few people taking pictures and checking out everything the store had done (inclunding myself).  They were sold out of Buzz cola, Krusty-O's, Radioactive man comic, and most of their bobbleheads, but I did get myself a pink donut (along with a few other non-simpsons things for lunch).  I took a few pictures, but since pictures of this store were posted earlier, I'll only post two of em.

This is clearly a lie, since you're simply unfamiliar with the appearance of an establishment that is closing its doors in short order

 :badmood:
Title: Re: Real Life KWIK-E-MART!
Post by: Jouster on July 17, 2007, 12:05:33 pm
Damn...if 7-11 is going out of business...should I sell my stock?  You know...the piles of losing lottery tickets I've gotten from that no good chain!  You'd think there would be a winner in one of the stores.

Jouster
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 17, 2007, 12:11:41 pm

It's funny, that a major corporation like that, when faced with a loss as I figure, would close its doors.  You guys are just bad at t3h m@th.
Title: Re: Real Life KWIK-E-MART!
Post by: leapinlew on July 30, 2007, 08:07:04 am
Simpsons movie does very well at the box office. Here is a yahoo article:

http://movies.yahoo.com/mv/news/ap/20070729/118574094000.html (http://movies.yahoo.com/mv/news/ap/20070729/118574094000.html)

1 snip from the article.
"Dergarabedian praised the film's marketing campaign, which included dressing a number of 7-Eleven stores around the country as Kwik-E-Marts, the fictional convenience stores selling such Simpsons' favorites as Buzz Cola and Squishees."
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 30, 2007, 08:42:12 am

Does 7-11 have the same parent corporation as 20th century fox?  I could see it working if they were willing to take the promotional cost loss in one area in order to boost the other and make it back.
Title: Re: Real Life KWIK-E-MART!
Post by: Joystick Jerk on July 31, 2007, 02:30:09 am
What loss? 7-11 spends some money to promote the film, and they get their money returned a hundred fold. Remember, ALL 7-11's were selling the Simpsons merchandise, so ALL 7-11's sales were tripled or quadrupled. 7-11 is laughing all the way to the bank.
Title: Re: Real Life KWIK-E-MART!
Post by: Jouster on July 31, 2007, 12:48:30 pm
That can't be true...we were told they were going to be out of business because of this half-witted idea.

Jouster
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 31, 2007, 01:16:08 pm

I said they'd lose money.  Drew said they'd go out of business.

I've been involved in the rebranding of dozens of retail stores in the past year as my employer acquires entire chains.  It costs a lot more than people seem to think.

Title: Re: Real Life KWIK-E-MART!
Post by: JackTucky on July 31, 2007, 02:36:49 pm
Like how to build sheds, finish basements, and how to use libraries?

Don't forget nintendo sidewalks and donut shop living.

=J
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on July 31, 2007, 02:39:14 pm

Heh.  The donut shop never came to be (they put a foofy make your own gourmet meal franchise) and the patio is progressing slowly.   :)
Title: Re: Real Life KWIK-E-MART!
Post by: missioncontrol on August 01, 2007, 08:45:51 am
so is the Kwik-E-Mart out of business yet?
Title: Re: Real Life KWIK-E-MART!
Post by: NinjaEpisode on August 01, 2007, 09:13:36 am
Kwik-E-Mart gamble pays off for 7-Eleven (http://www.wfaa.com/sharedcontent/dws/bus/stories/DN-7-Eleven.ART0.State.Edition1.35fa414.html)

 7-Eleven Kwik-E-Mart stores double sales (http://news.monstersandcritics.com/business/news/article_1334260.php/7-Eleven_Kwik-E-Mart_stores_double_sales)

'Simpsons' Kwik-E-Mart Sales Double (http://www.abcnews.go.com/Business/FunMoney/story?id=3404784&page=1)

'Nuff Said.
Title: Re: Real Life KWIK-E-MART!
Post by: JackTucky on August 01, 2007, 09:49:52 am
Kwik-E-Mart gamble pays off for 7-Eleven (http://www.wfaa.com/sharedcontent/dws/bus/stories/DN-7-Eleven.ART0.State.Edition1.35fa414.html)

 7-Eleven Kwik-E-Mart stores double sales (http://news.monstersandcritics.com/business/news/article_1334260.php/7-Eleven_Kwik-E-Mart_stores_double_sales)

'Simpsons' Kwik-E-Mart Sales Double (http://www.abcnews.go.com/Business/FunMoney/story?id=3404784&page=1)

'Nuff Said.

Those stories may have facts, but they don't have the experience that Chad does. 

Wait?  Maybe Chad's work performance does lose money for the company, while other qualified talented individuals pulled off this kwik-e-mart thing.

=J
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on August 01, 2007, 10:14:08 am

The promotion is only half implemented.  The locations still have to be rebranded back to their original appearance... so the costs aren't paid yet.  Of course it looks profitable now, they're in the revenue generating period.
Title: Re: Real Life KWIK-E-MART!
Post by: markrvp on August 01, 2007, 10:19:42 am
Alright, everybody take a Midol and get over it.
Title: Re: Real Life KWIK-E-MART!
Post by: ChadTower on August 01, 2007, 10:22:29 am

I can hand those out.  I get a nice retail pharmacy discount.   :laugh2:
Title: Re: Real Life KWIK-E-MART!
Post by: JackTucky on August 01, 2007, 10:27:07 am

The promotion is only half implemented.  The locations still have to be rebranded back to their original appearance... so the costs aren't paid yet.  Of course it looks profitable now, they're in the revenue generating period.

Don't you people get it?  Chad is right.  The facts don't do lie.

=J
Title: Re: Real Life KWIK-E-MART!
Post by: saint on August 01, 2007, 12:31:15 pm
If I get on my knees and beg pretty please will everyone play nice?

Oh, someone buy me a Buzz cola!
Title: Re: Real Life KWIK-E-MART!
Post by: Jouster on August 01, 2007, 12:45:13 pm
Play nice?  When did this become the knitting forum?

Jouster


P.S. - I keep missing memos around here.
Title: Re: Real Life KWIK-E-MART!
Post by: Joystick Jerk on August 02, 2007, 02:48:29 am

The promotion is only half implemented.  The locations still have to be rebranded back to their original appearance... so the costs aren't paid yet.  Of course it looks profitable now, they're in the revenue generating period.

---steaming pile of meadow muffin--- yeah, gonna cost another couple million to pull things down.

Puh-LEASE. My local 7-11 switched back to their normal branding today and it took all of an hour and a half.
Title: Re: Real Life KWIK-E-MART!
Post by: missioncontrol on August 02, 2007, 07:17:15 am

The promotion is only half implemented.  The locations still have to be rebranded back to their original appearance... so the costs aren't paid yet.  Of course it looks profitable now, they're in the revenue generating period.

---Cleveland steamer--- yeah, gonna cost another couple million to pull things down.

Puh-LEASE. My local 7-11 switched back to their normal branding today and it took all of an hour and a half.


your 7-11 must have done it wrong  ;)
Title: Re: Real Life KWIK-E-MART!
Post by: leapinlew on August 02, 2007, 07:37:09 am
whats a 7-11? I am only aware of the kwik-e-mart brand.
Title: Re: Real Life KWIK-E-MART!
Post by: nostrebor on August 02, 2007, 11:03:32 am
whats a 7-11? I am only aware of the kwik-e-mart brand.

:duckhunt

Sadly, we have no 7-11 stores in the area.
Title: Re: Real Life KWIK-E-MART!
Post by: Chris G on August 02, 2007, 12:06:27 pm
Man, this thread got a giant pruning...

There are two 7-11's within walking distance of my house.  I'm still waiting for one of them to become a kwik-e-mart...   :'(
Title: Re: Real Life KWIK-E-MART!
Post by: JackTucky on August 02, 2007, 01:49:02 pm
whats a 7-11? I am only aware of the kwik-e-mart brand.

They are a failed corporation that made millions.

=J
Title: Re: Real Life KWIK-E-MART!
Post by: DrewKaree on August 02, 2007, 09:11:21 pm

The promotion is only half implemented.  The locations still have to be rebranded back to their original appearance... so the costs aren't paid yet.  Of course it looks profitable now, they're in the revenue generating period.

---Cleveland steamer--- yeah, gonna cost another couple million to pull things down.

Puh-LEASE. My local 7-11 switched back to their normal branding today and it took all of an hour and a half.


your 7-11 must have done it wrong  ;)

They did it wrong because they weren't really a 7-11.  Everyone knows 7-11 is about to file for bankruptcy due to that promo. 

JJ's town has the imposter chain of convenience stores known as 8-12