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Disney to buy comic book powerhouse Marvel for $4B

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saint:
Such things almost always remain since they're under existing franchise/contracts, and Disney bought those contracts when they bought Marvel. Due to the permanent nature of the structures, it's likely the existing contracts are long term (very long term) in nature. Now, merchandising may be a good question, but Disney would be stupid to stop them from selling products that go into Disney's coffers. It's not like Disney is hurting for customers even with Universal in town.

Now, Universal may not like this :) That's another story. I wonder if Universal has some non-compete clause in the contract that would preclude Disney from making certain attractions.

Hopefully Disney will do what they did with Pixar, which is own them but stay the hell out of the way of creative decision making.

shardian:
Initially, Universal will just pay their licensing rights to Disney instead of Marvel. Long term, Disney could effectively ---fudgesicle--- universal and force them to retheme much of their IoA park.

ChadTower:
The Marvel part is actually only a small section.  It would be a major effort but we're talking 10-15% probably.  The Hulk coaster could just be repainted, it doesn't really have any Hulk functionality.  The Spiderman ride would be a bigger effort but since all of the spiderman specific stuff is video that isn't impossible either.  The Marvel section makes heavier use of people in costumes walking around than it does the licensed rides in Marvel terms.

EDIT:  there's also the Popeye ride, now that I think about it, but not sure if that is Marvel or a comic strip syndicate.  Either way IoA is huuuuuuge and only a section of it is Marvel.  The rest is (custom) Lost Continent, Dr Seuss, Toon Lagoon (comic strips), and Jurassic Park.  There might be one section I'm not remembering...

shardian:

--- Quote from: ChadTower on August 31, 2009, 11:34:52 am ---
The Marvel part is actually only a small section.  It would be a major effort but we're talking 10-15% probably.  The Hulk coaster could just be repainted, it doesn't really have any Hulk functionality.  The Spiderman ride would be a bigger effort but since all of the spiderman specific stuff is video that isn't impossible either.  The Marvel section makes heavier use of people in costumes walking around than it does the licensed rides in Marvel terms.

--- End quote ---

Paramount King's Island (and other Paramount Parks) were bought out in 2006. Now that it is just King's Island, they have been re-theming the rides. Sometimes they are easy, sometimes the ride is compromised, at least initially. The hardest retheme they have done is the Lara Croft Tombraider ride. They took out all the queue stuff, and just leave the ride arena mostly dark.

It wouldn't kill Universal, but it could be an expensive retrofit.

Ginsu Victim:

--- Quote from: ChadTower on August 31, 2009, 11:34:52 am ---EDIT:  there's also the Popeye ride, now that I think about it, but not sure if that is Marvel or a comic strip syndicate.
--- End quote ---

Popeye is owned by King Features Syndicate.

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