This comes up occasionally, but basically MAME will never support this because it encourages commercial use of MAME. Plus some games don't use start buttons to initiate game play (instead they use buttons used during game play or some other control), so it wouldn't be a trivial job to modify the mame source to keep an accurate count of credits (bear in mind I haven't determined this by looking at source code - just from playing the games).
People who have talked about implementing count counting for front ends or whatever have taken a LOT of heat. If you go back and find some of these threads you'll see that.