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Kung Fu Panda

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shardian:

--- Quote from: ChoiceStriker on June 10, 2008, 10:17:47 am ---Aw man, that sucks.  At our showing, all the previews were incorrectly projected and matted.  You're right, stuff like that really tarnishes the experience.  And then the theaters and studios can't figure out why attendances are down.  Um, let's see... I can pay $30 to buy tickets for my family of four, pay $11(!!) for a large popcorn and soda, sit through 15 minutes of commercials and 15 minutes of previews, listen to some obnoxious ass's phone interrupt the movie, have my seat kicked, etc. etc...

Or I can wait 3 months, pay $18 for a DVD I can watch over and over again, view it in the privacy of my own home, pause and rewind as I please, have better sound and no projection problems, and eat my own food at non-extortionate prices.  Tough decision.  Nowadays it's only the huge event movies I feel compelled to watch in the theater and have the whole experience, for better or worse. 



--- End quote ---

Movie theaters still have their uses. Back when I was a teen, it was a guaranteed unchaperoned 2 hours of time with my girlfriend. Now that I am married to said girlfriend, we actually watch the movie and expect it to be good for our hard-earned money.  :laugh2:

I am also unashamed to say we sneak in our own drinks and candy.

ChoiceStriker:
Yeah, I still sneak in snacks and drinks too.  Even though I'm pretty sure AMC allows you to bring in your own stuff, I still try to conceal it.  I understand the reasons behind the high concession prices; it's just a little ridiculous. 

shardian:

--- Quote from: ChoiceStriker on June 10, 2008, 10:35:26 am ---  I understand the reasons behind the high concession prices; it's just a little ridiculous. 

--- End quote ---

I don't understand it. If they were reasonably priced, I would buy my snacks there. They would make up the difference in volume.

Ginsu Victim:
The movie theater industry has no concept of economics.

If they would lower the concession prices, more people would buy them. They would make MORE money by lowering their prices than constantly raising them.

I'm not paying $5.10 for a small popcorn. We sneak in our own snacks and only buy a large drink (just under $4.00) which has free refills, but we never finish the drink during the movie (who wants to get up and pee? Not me).

ChoiceStriker:

--- Quote from: shardian on June 10, 2008, 10:53:42 am ---
--- Quote from: ChoiceStriker on June 10, 2008, 10:35:26 am ---  I understand the reasons behind the high concession prices; it's just a little ridiculous. 

--- End quote ---

I don't understand it. If they were reasonably priced, I would buy my snacks there. They would make up the difference in volume.


--- End quote ---

Well, the explanation I've heard is that the studios and distributors take such a huge percentage of ticket revenue back that the theaters actually make more money from concessions than they do from tickets.  Realistically, I don't know how they can expect people to pay $5 for a large Coke and $6 for a bucket of popcorn.  But I guess people must be desperate enough to pay those prices, because they've been that high for as long as I can remember, and if people weren't paying it, the market wouldn't bear it.

As for volume sales, I haven't seen a theater (in the KC area) with a concessions area capable of handling the volume of customers it would take to make the same amount of money with four or five times the transactions.   Even when you go to a movie on opening night, the aforementioned desperate concessions customers are lined up six or seven deep, four or five registers across.  When people are in a rush to get into their movie, I think lines would just be too long for most people to wait if concessions were actually reasonably priced.  So apparently, the current system is working for the theaters.

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