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i have a new understanding of the mcdonalds coffee case now
shmokes:
In France McDonald's sells espresso drinks. I got a latte there a couple times and it was pretty good, and far less expensive than it would be anywhere else.
boykster:
In seattle, a 12 drip coffee at McDonalds (made with SBC beans) is cheaper than a 12oz drip coffee at an SBC shop - if you can find one that is. There weren't a ton to begin with, and after starbucks bought them out a few years ago, they closed a bunch of SBC stores that were nearby starbucks locations, or re-branded them to be starbucks. They've spun SBC to be more of a non-retail location brand, ie selling to restaurants, businesses, and some in the grocery store as packaged beans.
The funny/cool thing is that they left the SBC bean production/roasting process alone and seperate from their own process. That's great IMHO because SBC really does have a different flavor that starbucks.
ChadTower:
Doesn't McDonald's work very heavily on the franchise model? I don't think we're talking about thousands of corporate owned stores... so the corporation itself isn't selling millions of cups of coffee and isn't profiting from them all. They're profiting from some, sure, but the rest is license/franchise fees and supplies.
ChadTower:
Right. So they could easily be selling millions of cups of coffee a day but the corporate numbers wouldn't directly reflect that. You'd have to look into supply breakdowns of stuff like coffee beans (or grounds) and cups.
Dartful Dodger:
A friend of mine was in law school after she won this case. They use it as an example of why an attorney shouldn't belittle the witnesses no matter how wrong they are.
McDonald's attorneys knew this case was a joke so they ripped into her.
At the end of the trial all the jury could think of was how disrespectful these powerful lawyers were to this poor little old lady.
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