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i have a new understanding of the mcdonalds coffee case now
billf:
--- Quote from: shmokes on August 25, 2007, 04:32:14 pm ---edit: p.s. BTW, McDonald's profit for 2004 was approximately $400 million. So, can I just reiterate that it's somewhat unlikely they make a $300 million per day profit on coffee? It's just kinda tough for the average per-day profit on coffee to equal 3/4 of the entire corporation's per-year profit.
--- End quote ---
Why do you keep mentioning $300 million per day profit on coffee? That wasn't mentioned anywhere except in your speculation. I previously posted this, but here it is again:
The jury also awarded Liebeck $2.7 million in punitive damages, which equals about two days of McDonalds' coffee sales.
http://www.lectlaw.com/files/cur78.htm
It has nothing to do with profit. The $2.7 million awarded was the estimated amount McD's sold in coffee for 2 days.
shmokes:
Because, billf, those are the numbers Drew and I are talking about. Regardless of whether they are correct, which they clearly aren't, that's what I thought the initial verdict was for (a common myth . . . just do a Google search and you'll see that a lot of people believe the same thing). Anyway, that may be wrong, but nevertheless when I said that there was no way McDonald's makes that kind of profit in one day, Drew begged to differ. In my more recent post, where I mentioned the numbers again, I was responding to Drew regarding whether it was possible that McDonald's really could make that kind of profit.
Just to get it out in the open, though, you appear to be entirely correct. It looks like she was awarded $2.7 million, which was then reduced by the judge to like $640,000 or something.
The upside of this, for me, is that if McDonalds is doing only $2.7 million in coffee sales every two days, that means that they're doing about the same in coffee sales as Starbucks is doing in profits on their sales every year! Take that Drew! ;D
danny_galaga:
the question that no one seems to be asking is 'why on earth would anyone drink mcdonalds coffee anyway?' even kava tastes nicer ;)
boykster:
--- Quote from: danny_galaga on August 25, 2007, 09:22:03 pm ---
the question that no one seems to be asking is 'why on earth would anyone drink mcdonalds coffee anyway?' even kava tastes nicer ;)
--- End quote ---
Funny you should say that. Round these parts (Pacific Northwest) McD's proudly serves SBC coffee....SBC is owned by Starbucks. So a portion of McD's daily coffee sales, you guessed it, goes right into SBUX's pockets ;D
Their coffee suppliers are regional however, so it varies depending on where you are.
danny_galaga:
so a mcdonalds coffee in Java should be freakin awesome!
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