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Real Life KWIK-E-MART!
leapinlew:
Simpsons movie does very well at the box office. Here is a yahoo article:
http://movies.yahoo.com/mv/news/ap/20070729/118574094000.html
1 snip from the article.
"Dergarabedian praised the film's marketing campaign, which included dressing a number of 7-Eleven stores around the country as Kwik-E-Marts, the fictional convenience stores selling such Simpsons' favorites as Buzz Cola and Squishees."
ChadTower:
Does 7-11 have the same parent corporation as 20th century fox? I could see it working if they were willing to take the promotional cost loss in one area in order to boost the other and make it back.
Joystick Jerk:
What loss? 7-11 spends some money to promote the film, and they get their money returned a hundred fold. Remember, ALL 7-11's were selling the Simpsons merchandise, so ALL 7-11's sales were tripled or quadrupled. 7-11 is laughing all the way to the bank.
Jouster:
That can't be true...we were told they were going to be out of business because of this half-witted idea.
Jouster
ChadTower:
I said they'd lose money. Drew said they'd go out of business.
I've been involved in the rebranding of dozens of retail stores in the past year as my employer acquires entire chains. It costs a lot more than people seem to think.
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