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Real Life KWIK-E-MART!

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NinjaEpisode:
The products are being placed in most of the 6000 plus stores.  To think that those 12 stores bear the responsibility of this campaign is naive. 

Joystick Jerk:

--- Quote from: ChadTower on July 04, 2007, 09:01:53 am ---
--- Quote from: NightGod on July 04, 2007, 02:17:34 am ---You really don't think so? Considering that these stores are all going into major population centers AND factor in the free advertising they're getting from word of mouth and news reports, I'd say they're going to come out WAY ahead on this one.

--- End quote ---

Not in the long run, no... it's not new stores, it's just a temporary bump in revenue for existing stores.  I could even see a long term drop once people aren't gawking at the novelty anymore and the locations have gone from incredibly strong retail brand to generic looking third rate convenience store sign.  Branding is very, very, very important when someone is driving past at 45mph.

--- End quote ---

Dude, tens of thousands of people have probably already driven just to visit the one store near me. I was talking to the cashier at the converted store this morning, and they said they took in something like 13 times their normal cashflow yesterday.

Also, stop being such a crochety old fart.

MikeQ:
I haven't found a single article that says the individual stores are carrying the cost of the conversions.  All the articles say 7-11 Corp is paying for it.  They put the cost in the low single millions for all stores (not each store).  I've seen T.V. coverage, newspaper coverage and internet coverage of this.  If 7-11 wanted to buy add time equivalent to what they have received for this "stunt" it would have cost them much more than what they spent on the conversions. 

I drove by the Orlando Kwik-E-Mart today but didn't stop in (just got gas).  We were on the way to one of the Disney parks so didn't have the time.  The place was packed and they even had Orange county cops (probably off duty) inside and out because of the crowds. 

leapinlew:

--- Quote from: ChadTower on July 04, 2007, 01:40:22 pm ---You'd be shocked, apparently, to read that many marketing campaigns end in the red. 

--- End quote ---

Marketing isn't this hard to understand. If marketing meant coming out ahead, then no one would advertise during the superbowl. Point is, everyone is talking about it from these few stores and many people are entering the 7-11 stores to check things out.

Perhaps 7-11 will develop a future relationship with The Simpsons or perhaps they are doing a test balloon for the new products? Who knows.

I would consider this a very successful campaign.

DrewKaree:
This thread, the numerous stories on the web about this, and the increase in visits to purchase items that have no direct relation to 7-11 are proof of the complete and utter failure of this marketing campaign and further evidence that marketing campaigns have to operate solely in the black in order to be considered a success, instead of simply generating things described in the first part of this post.

You marketing wannabe's are ID10T's for thinking this has been a successful campaign

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