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Cable/sattelite TV
shardian:
It will be interesting to see how broadcast TV changes in the next year or two. It has become apparent that the current Nielsen system is no longer effective for the internet/ipod/tivo era. Alot of networks are talking about integrating advertisements into the show and/or sponsoring segments or entire episodes ALA soccer broadcasts.
Joystick Jerk:
Nielsen is still relevant, as Tivo now sends usage reports to Nielsen.
Zero_Hour:
New ways to integrate traditional ads will definitely come down the pike, not to mention the fact that many programs already charge $$$ for "product placement" - advertising stuck right into your Movie, or TV program as props or even plot devices. An Upcoming example: Why do you think Jazz in the Transformers movie is a Pontiac Solstice, and not a Porsche 935 as he originally appeared? Because GM paid Mr. Bay to make it so.
You may stop watching traditional 30 second spots, but the marketing department will find a way to get their product in front of you somehow.
Naru:
You mean it wasn't artistic expression
like Optimus Primes lips?
Uhg, don't get me started on that
impending Transformers disaster.
Must they kill all my childhood memories?
Zero_Hour:
--- Quote from: Naru on June 23, 2007, 01:53:17 am ---Must they kill all my childhood memories?
--- End quote ---
I don't know if they must, but they are certainly trying very hard to do so.
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