don't burn this image. just mount the img file as a drive on your computer. (daemon tools or win10 can do this) as most of the time the wininstaller doesn't detect the CD properly anyways.
you may have to run in compatibility mode depending on your system, but in any case... open the "new" disk drive in file manager and run the installer. (or autorun.inf or whatever you feel) you will need a USB drive to create the media with... i recommend at least 4gb. it says 1gb is required but it almost always fails as most 1gb USB drives are not quite 1gb proper.
this will run a stupid program that uses the image inside the image to create a USB drive with a boot and image that you boot the JVL with to install the image with.
yes, it's stupid and convoluted and I hate it and i wish everyone at jvl who said this was a good idea died in a fire.