I don't care for the A pillars obstructing the screen or the rims, but giant screens and motion is cool...as is a screen swinging open like a door.
The jury is out until we see it in action. I'm wondering if those giant screens will have issues with lag or tearing. (not that lag is as big of a deal for driving games)
When they said ultimate, I thought maybe it had motion + sound card driven vibration on each corner.