Well, I'd say polished walnut and mahogany is a step above the MDF and plywood that a lot of people use... Also, notoriety goes a long way too, and his stuff was featured on the Tonight Show (notably, Jimmy Fallon also seemed to scoff at the high price).
Anyway, rather than debate whether Hulten's stuff is good value, I'm hoping to steer this conversation towards getting some leads on the type of software he uses for the Echo Observatory.