Thanks for the tip, man.
Turned out the connector on the board for that daisy chain had come very slightly loose - not discernible on a first look - and that was the root of the problem.
The whole wire coming out of the crimp threw me in the wrong direction. Doh!
I got a multi-meter on my trip to the electrical store to get new crimps, so I'm armed for next time.
Ah well, at least I learnt some stuff and it's working again.
The tankstick is fulfilling its role as a good test machine to muck about with, before I build my ipac MAME cab.
I've attached a pic of the new Ultimarc chrome buttons I put in.
Even un-illuminated I like them, they match the red of the tankstick artwork, and they feel a lot better than the stock ones.