Pull the filament out, start the print and pause it mid first layer. Slide a piece of paper between the bed and nozzle and check to see if its touching the tip or not, you should have a slight drag, if not the tip is to high. If its tight then the filament may be scrapping itself. Also, although I print around 40-60 My first layer is usually 30-40% of that. If using Cura there should be a first layer settings.
If your using the small roll of filament that came with the printer try 210C for the temp instead.
Using a bowden extruder I learned that the retract settings a way different from direct drives. Normally I would set my retract to .5 - 2 max. The bowden seems to work best at 5-6mm. I think I finally found a sweet spot on the CR-10, was able to print 4 badges at the same time, all came out level.
One last thing, Im not sure if Cura lets you move the model ,maybe try moving it to a corner or mid front to see if it prints better there. I have a dead zone I try to stay away from on my other printer.