How about (for a limited time), that we meet or beat any competitor's advertised price?
As one of your competitors, I'd like more info on this. (Not a jab. I've always seen Northcoast's prices as being significantly higher than most of your competition, so are you going with the "let's compare apples to apples" reasoning, where your cabinets and parts - and warranty, I'd wager - have to be
exactly the same, or are you planning on taking a huge price cut for a limited time?)
Regardless, I definitely support this initiative! I've always been of the mind that you should provide great quality at a fair price, so when a supplier promises to meet or beat a price, it's definitely a stride in the right direction.