Surprisingly enough, that EXACTLY the manual I was using.
Here's the thing, it says to push the button at the bottom left of the alley when the display flashed 000 (after is has flashed 990). WHen I press the button, nothing happens. Holding it in does nothing. I'm supposed to hear a beep, and get a flash on the display. Nothing.
If I flip switch 4, and do the same process, it goes into auto-programming, which by default has the ticket machine enabled.
I know the switch works, because it is need to start a game.