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A question for you IT and such folks who are business learned....
Gray_Area:
So, let's say there was no online advertising of any kind (which would probably mean there'd be no advertising anywhere, but I'm here concerned with software). How would net software, protocols, etc and all be affected/different by this?
Howard_Casto:
I'm not sure what question you are asking to be honest.
Ads don't really effect the inner workings of the internet or websites in any way. Usually you have either internal ads (hosted by the parent website) that are just regular old images and links on the webpage or external ones that require a bit of scripting in the html itself to display the ads (or random set of ads) in the space provided. It's really no more complex than embedding a youtube video on a post in this forum.
Now of course if you are a shadier website and use shadier sponsors you might have to monitor which external ads are shown on your site, but I haven't been involved on the admin side of things, in.... well.... never really...
Gray_Area:
The question came to mind after reading about HTML5. It said there were all kinds of new options with it, so without the need for those things, would HTML5 have been necessary? Or, perhaps more poignantly, what is the incentive to continue development of HTML?...or another similar language?
Howard_Casto:
Ahh ok, that is another thing entirely. Ads certainly benefit from html5, but they are trying to push it along for another reason.
Javascript, flash and flash/java video and audio are the norm on websites today and at home, you can view these sites perfectly. The problem is the fact that everything from your tv, to you game console to your frikkin cell phone has a web-browser now. Those browsers simply don't have access to these sorts of plugins.
Html5 is an attempt to remove dependancy on these plugins and just make these sorts of media part of the html standard. Currently plugins aren't needed to do text and images, the html document simply describes said text and images and the browser is coded to render them. With html5 they are attempting to expand that to video, audio, flash animations, ect... I noticed that the Wii U's browser, for example, supports a good bit of html5 to cmpensate for it's lack of plugins.
So basically html has always been a language to create a universal, "bare bones" website without the need for external dependancies. The only problem is our definition of "bare bones" is constantly expanding, so it's trying to keep up.
MonMotha:
Think Youtube without needing Flash. We're getting there.
Actually, it almost works now. Funnily, the only videos that don't usually work without Flash are the ones with ads. There's no good way to "force" you to watch the ads with the HTML5 video tag, so they seem to have stuck with Flash for them. There was something of a "format war" in the early days of standard development between h.264 and WebM for video, but the consensus seems to be "support both and we'll probably all move to h.264 in the future" at this point.
Anyway, that's the primary motivation for HTML5. The ad content guys seem perfectly content to screw around with excessive scripting and plugins i.e. make it work with what they've commonly got available. Figure most people won't adopt something new if the only real use for it is to shove ads in their face. Though it's amazing how much dreck just not having Flash gets rid of...
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